Earth Hour?

Tonight at 8:30, everyone is supposed to turn off their lights for one hour. According to this Associated Press article, the idea is to "... put pressure on global lawmakers to push for clear progress on agreeing a binding international pact to reduce greenhouse gas emissions." How the heck is that supposed to persuade politicians to agree? Sixty minutes is the blink of an eye. Who's going to remember the lights were turned off once they are turned back on? Personally, I think the whole idea is silly. If you want to conserve energy and cut greenhouse gas emissions, then turn the lights off for good. Why do bridges and office building exteriors need to be lit like Christmas trees? I won't be turning off any lights tonight. I never have more than I need on anyway.